INNOVATION
Clothing is a standardised industy is something quite standardised. For example a lot of garment look the same no matter what company you purchase from. For example if you are after a hoodie, we can guarantee you that the rack will have the same basic cut, just different graphics. This is not necessarily bad as it shows that it is a proven design but it gives us an opportunity to make things a little bit different. You will find that our clothes champion these changes. Beloware a couple of innovations we have come up with.

NINJA HOOD: we have developed a new closure system for the standard traditional hooded sweatshirts which replaces the strings. This new hood has a different look and is ideal for cold days as it protects your neck and allows for better insulation.

BUCKLE FLY:Traditional boardshort fly use dome buttons or strings which get in the way while lying on a board. All our boardshort include our registered side entry BUCKLE FLY design (this means that the fly is on the side). The benefits are: 

- INCREASED COMFORT: no more painful rashes on your stomach and abdomen area caused by paddling or riding while lying on your board.
- SECURE FASTENING: Buckle ensures the boardshort will not come off during wipeouts. It sits snug right behind your hip and does not get in the way while landing airs. The strap is adjustable so you can wear loose or tight.